KISS Remixer Now Live on iOS

We’re pleased to announce that our KISS Remixer app is now live on iOS. We completely rebuilt the app from the ground up, and partnered with KISS to create a highly engaging and social music creation experience for consumers and a new model for commercial radio and the music industry.

Here’s why we think it’s a big deal….

For years brands have been looking to engage consumers through music. It’s a major passion point for consumers and a key way that brands try to engage their target audience. Yet most of the experiences they provide are reactive and passive. Giving away free track downloads and sponsoring music festivals - sure it uses music to reach consumers, but it doesn’t truly engage them.

 

Roll in smartphones, they offer content creation experiences in everyone’s pockets. The new holy grail for brands is getting their audience creating content empowered by the brand. Easy for photo sharing (Instagram) or video sharing (Viddy), but tricky for music  - how do you get a mass audience of non-musicians creating music around a brand??

That’s why we built the remixer and partnered with KISS to reach their listeners - fanatical about music, and exactly the right demographic of the content creation generation who love to create and share everything they do - and now they can do it around the music they love.

What does it mean for the Music Industry?

Hello music industry naysayers, here’s a completely new way of monetizing an existing digital asset (the multi-track recordings or stems) without cannibalizing your traditional revenue streams. These assets were mostly sitting on hard drives in A&R departments and we’ve worked out a way to monetize them in a repeatable and scalable way. By partnering with commercial radio groups, we intend to bring substantial distribution for a premium price interactive product. 

We’ve had great support from labels, managers, artists, publishers and PROs who have been patient with us throughout the process whilst we’ve iterated and tweaked the model. To all those who have supported us - thank you. 

What we’ve realised in the process is there’s a great consumer desire to interact with music and so we’re pretty focused on developing a stream of interactive music products that fit the same parameters as the remixer… Accessible, Evergreen, Interactive and Social. 

What does it mean for radio?

Commercial radio is looking for new ways to engage and monetize audiences. Radio still reaches 69.7% of adult Americans every day and 89% of the UK audience every week – it’s the #1 music discovery mechanism for consumers. People who think radio is dying are mad. App developers need audiences. Radio stations have massive audiences and a willingness to try things to engage and monetize them. 

Working with commercial groups enables creation of a new revenue stream (participation on paid track downloads), helps monetize unsold ad inventory, creates new sponsorship and programming/editorial opportunities and also gets listeners creating and sharing around the brand. 

What’s next for Soniqplay?

Working with radio partners means we can reach massive audiences and scale quickly. We plan to quickly roll-out in the UK and have started to sign similar deals internationally. Australia and US - you’re up next. 

Working with some of the worlds most established media brands gives us an altruistic dynamic of leveraging and monetizing large audiences, and creating a new engagement for content creation on a mass consumer level.

We’re hard at work putting similar deals in place around the world, and at the same time creating a whole new generation of interactive music creation white label apps for media and consumer brands. Watch this space…

Soniqplay announced as Winner of the 2012 Music Industry Blog Start-Up Showcase.

Soniqplay faced stiff competition from 22 other early stage start-ups who entered and the judges scored us on 8 criteria: Product Idea, Business Model, Uniqueness, Competitive Positioning, Market Need, Strategic Vision, Team, and Execution.  The judging panel consisted of Mark Mulligan, Martin Goldschmidt, Chairman of the Cooking Vinyl Group, Davin McDermott, Director and Head of Music at RSM Tenon and Keith Jopling, Leading Music Industry Consultant.

The judges commented, “Soniqplay have great looking products coupled with good market traction and an impressive team that gets the music sector.  Their combination of vision, robust business model and solid execution impressed the judges.  The only concern that the panel had was whether Soniqplay was able to differentiate sufficiently in what is a relatively crowded market segment.  But with already impressive traction, Soniqplay look well placed to meet this challenge head on.”

We’re really pleased that out products, business model and vision has been recognised by such a group of industry experts. Stay tuned for more announcements soon…


Music Tech FestLast week, a few of us attended the Music Tech Fest on Friday and Saturday. The event brought together some of the most interesting startup entrepreneurs, artists and researchers  in the European digital music industry. Needless to say, we -digital music freaks- couldn’t find a better way to start off the weekend.

The event was held at the Ravensbourne, an outstanding modern building located in North Greenwich,  entirely dedicated to the digital worlds. Not only the Ravensbourne is a University College for digital media and design, but it’s also a business incubator offering great facilities, consultancy, and several practical workshops throughout the year.The Music Tech fest featured talks, performances, concerts, and a 3D music hack camp involving hacked light sabres and mini speakers (!). While we didn’t get to enjoy every single bit of the Fest, we attended some very inspiring acts. Among others, we thoroughly enjoyed Ben Lawrence’s talk on Mixcloud’s business model, Matthew Davies’ presentation of INESC Porto’s  intuitive musical map, Matt Black’s demonstration of the upcoming Ninjatune app, Christian Blom’s intriguing abstract music machine, and Michael Briedenbrucker’s demo of RjDj’s new Project Now app.On Saturday, Martin, our CEO, gave a presentation on Soniqplay - our business model, products and strategy with the Soniqplay platform (cf. picture). It was great to be part of this awesome event, that highlighted just how innovation in the digital space is creating a vast array of new opportunities and possibilities in the sector.
Music Tech Fest

Last week, a few of us attended the Music Tech Fest on Friday and Saturday. The event brought together some of the most interesting startup entrepreneurs, artists and researchers  in the European digital music industry. Needless to say, we -digital music freaks- couldn’t find a better way to start off the weekend.
The event was held at the Ravensbourne, an outstanding modern building located in North Greenwich,  entirely dedicated to the digital worlds. Not only the Ravensbourne is a University College for digital media and design, but it’s also a business incubator offering great facilities, consultancy, and several practical workshops throughout the year.

The Music Tech fest featured talks, performances, concerts, and a 3D music hack camp involving hacked light sabres and mini speakers (!). While we didn’t get to enjoy every single bit of the Fest, we attended some very inspiring acts. Among others, we thoroughly enjoyed Ben Lawrence’s talk on Mixcloud’s business model, Matthew Davies’ presentation of INESC Porto’s  intuitive musical map, Matt Black’s demonstration of the upcoming Ninjatune app, Christian Blom’s intriguing abstract music machine, and Michael Briedenbrucker’s demo of RjDj’s new Project Now app.

On Saturday, Martin, our CEO, gave a presentation on Soniqplay - our business model, products and strategy with the Soniqplay platform (cf. picture). It was great to be part of this awesome event, that highlighted just how innovation in the digital space is creating a vast array of new opportunities and possibilities in the sector.

Kicklabs

Today, we’d like to give a massive shout-out to KickLabs! Soniqplay has been signed into the programme to work with the great team at KickLabs to accelerate the business with US brands and media owners ahead of relocating the business to San Francisco.

KickLabs, based in San Francisco ranks amongst the top ten accelerators in the US (onforb.es/IoNR1W). The program focuses on helping entrepreneurs to connect with prospective partners and key customers in the US, accelerating the business to gain customers and traction. A KickLabs trademark is the frequent “innovative sessions” they run, where entrepreneurs get to connect at a high level with powerful brands such as Red Bull, Sky, Microsoft, or Verizon.

KickLabs is located in RocketSpace, a shared office space to some of the hottest start-ups in SF. On a chance visit to SF at the start of the year, Martin hooked up with his old buddy Duncan Logan, founder of RocketSpace which led to the KickLabs intro to Chris, Peter and Beverly - thanks Dunc!